LBS Swiss can support you in sales coaching, a practice that can positively impact your company’s sales performance. Every company, whatever its size, sells a service to users or a product to customers. The company’s presence in its market testifies to its sound commercial health.
To be in a position to sell your service/product, nothing beats effective sales organization, sales training, sales methods and the definition of sales processes. The objectives of sales coaching are to work on medium-term sales development.
Why is sales coaching so important?
What would be the chances of success for a top-level athlete starting a major competition without having trained? The same applies to sales, a professional activity where competition is fierce. If you want to become a top-level salesperson, you need to practice, practice, practice. Successful professionals have one quality in common: they work and they train. And they train regularly.
This effort to repeat the act is an integral part of sales coaching. To be at your best on D-day, you need to train regularly and methodically. Sales coaching corresponds to the work carried out in training and the mental skills developed in the locker room. Regular training is the key to success.
The sales coach is the guarantor of your success and the methods you use. LBS Swiss is here to help you do just that, and put the framework in place.
What is the posture of sales coaching with LBS Swiss?
LBS Swiss and its sales coaching team will be on hand to help you find YOUR solution. Sales coaching enables executives, managers and sales people to make their own decisions, taking into account their needs, expectations, challenges, strengths and constraints with regard to the development of their sales activity. This is individual, personalized support. It allows the entrepreneur to be heard and listened to.
It’s an open, friendly place to talk. Total confidentiality is a must.
All the commercial and managerial topics linked to sales performance can be discussed, without taboos or restraint.
1. How to develop your business?
2. How to structure and professionalize your sales approach?
3. How do you manage and motivate your sales team?
4. How to organize prospecting and generate more leads and qualified contacts?
5. How to develop customer loyalty and sell more and better to existing customers?
6. How can I increase my sales conversion rate?
The aim of sales coaching is to facilitate and accelerate YOUR decision-making on all sales issues. It saves you time in developing your business. It’s results and performance to boot.
What is the purpose of sales coaching?
The sales coach will first of all enable you to take a step back, bring in an outside perspective, and suggest new or as yet untried sales actions to broaden the framework with the aim of boosting sales performance. The sales cycle will be analyzed to see which phases are being carried out perfectly.
Sales coaching will help you identify what works well and what can be duplicated. Sales coaching is the moment when we revisit the “sales approach as a whole” to improve its effectiveness: service/product offering, customer target, positioning, pricing, differentiation, sales processes, sales approach, prospecting, loyalty and win-back methods. Other success factors also play a part in sales performance: motivation, self-confidence, a sense of mission, energy management, integration and sales turnover. These topics are part of sales coaching. Investing in sales coaching means building and improving your sales performance so you have every chance of success. Sales coaching is only successful if the person taking part wants it to be. It requires availability, open-mindedness, questioning, hard work and a mindset that accepts change. Sales coaching is effective in all business sectors, whether selling intellectual services or products.
